CLIENT: OM Development, The Shops at Buckhead Atlanta
ROLE: Creative Director + Producer + Graphic Designer + Copy Writer
PROJECT: Create a set of six gift guide personas to be used for social media and email marketing. For each persona, I selected products from the retailers at the property development and pulled items to cultivate the ideal gift for that person you would be shopping for that holiday season. This Gift Guide Persona was for “The Globetrotter.”
The project also included designing and writing copy for a Holiday Gift Guide email newsletter for this persona, which can be seen here.
Additionally these assets were used to create an Instagram Story, to promote
OTHER PROJECT CREDITS: Photography by Tropico Photo.
EMAIL NEWSLETTER DESIGN ELEMENTS BELOW