"The Wellness Guru" Gift Guide

"The Wellness Guru" Gift Guide

CLIENT: OM Development, The Shops at Buckhead Atlanta

ROLE: Creative Director + Producer + Graphic Designer + Copy Writer

PROJECT: Create a set of six gift guide personas to be used for social media and email marketing. For each persona, I selected products from the retailers at the property development and pulled items to cultivate the ideal gift for that person you would be shopping for that holiday season. This Gift Guide Persona was for “The Wellness Guru.”

The project also included designing and writing copy for a Holiday Gift Guide email newsletter for this persona, which can be seen here.

Additionally these assets were used to create an Instagram Story, to promote

OTHER PROJECT CREDITS: Photography by Tropico Photo.